For UWGB students in the ’70s and ’80s, the BlueWhale Coffeehouse was an artistic hub drawing musical talent from Chicago, Minneapolis and other Midwest cities. Launched in 1972, the BlueWhale attracted a significant audience of local musicians, making it the go-to destination on the new campus for live music. Coordinated by the Good Times Programming Board, the BlueWhale charged $2 for admission, 50 cents for UWGB students with student IDs. The stage was small, surrounded by old chairs, hand-me-down couches, and a barn board sign that read, “Bluewhale Coffeehouse.” Although it maintained popularity through the 1980s, a deteriorating Shorewood Club was to be torn down in 1987 and along with it, the beloved BlueWhale.
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